Selling handmade products online is these days one of the booming business opportunities for artisans, creators, and entrepreneurs. Whether you’re an Indian artisan or a small business owner seeking to showcase your handcrafted products, online marketplaces can help you reach out to a worldwide customer base. This can include anything ranging from jewellery, clothing, home decor and beauty products – there are a few platforms on which you can showcase your craftsmanship and make sales.
So, buckle up as in this blog, we will reach into the details of the best online marketplaces to sell handmade products in India in 2025, and how to make the best use of them, along with tips and advice! We’ll also review the advantages and disadvantages of each platform, and explain how to choose the right solution for your handmade business.
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So Why Should You Sell Handmade Products Online?
Selling handmade products online has multiple benefits for Indian artisans and shoppe owners. Here are some key benefits:
Reach a Global Audience
Customer access from all around the world is offered by online marketplaces. This is especially beneficial if you are a creator in India wanting to sell products worldwide.
Low Overheads
You do not have to pay rent for any physical stores or bear the heavy costs of traditional retailing. Thanks to online marketplaces, you can have your products on display with very little upfront cost.
Flexibility
Selling online means you can run your business from home, a studio, or even traveling. You set your hours so you may balance work with creativity.
Increased Visibility
Most online marketplaces come with a pre-established audience, meaning you don’t have to make massive advertisements to market the products.
Integrating Payment and Shipping
Most marketplaces also have integrated payment systems and shipping options, making it easier than ever to sell your products while you focus on crafting them.
7 Best Online Marketplaces in India to Start Selling Handmade Products in 2025
In this article, we will look into the best online marketplaces that you can leverage to sell your handmade products in India. Whether you are a jewelry maker, a clothing designer or a home decor creator, these platforms can help you display and sell your creations.
Etsy India
Etsy is definitely one of the biggest international marketplaces for handmade products. Its marketplace boasts a huge pool of shoppers, millions of buyers around the world searching for bespoke and unusual items. The platform also offers a great way for crafters, small businesses, etc.
Key Features:
Sell to a Global Customer Base: Etsy is an international marketplace that enables you to send products anywhere, both in the US and overseas (UK, Europe, etc.)
Set up your store in no time: The software enables you to set up your online store in a few clicks.
Custom storefront — Personalize the look of your market, and share your story with potential buyers.
Seller Tools: Etsy gives their sellers some pretty handy tools to use, analytics for example, to help you gauge your performance and make enhancements.
Pros:
Massive Global Marketplace – Etsy has a large number of active buyers looking specifically for handmade products.
Low : Etsy only charges a small fee for listings and transaction fees, making it great for small sellers.
Custom Orders Sellers can offer customized products and shoppers love to buy custom products.
Marketing Opportunities: Use Etsy to advertise and promote your product.
Cons:
Competition: Since Etsy is so popular, competition can be stiff for very popular categories of products, like jewelry or clothing.
Listing Fees: Etsy does have a listing fee, which can multiply for stores with a large inventory.
Best For:
Artists, jewelry designers and makers, crafters, and producers of people towers.
Amazon Handmade India
Amazon Handmade, a dedicated part of Amazon for artisans to sell handmade products. Amazon has millions of active customers in India, where its reach is vast. As a result Amazon Handmade is great for tapping into the huge domestic market, with the opportunity to branch out internationally.
Key Features:
Huge Customer Base: Utilise Amazon’s massive built trust and customer base in India and all over the world.
Branding Tools: You are able to create your own storefront and customize your products to brand them.
Prime Shipping: If you ‘Fulfill by Merchant’ on Amazon Handmade, your offerings are eligible with Amazon prime which can lead to increased sales due to quick shipping.
Pros:
Wide Audience: Through Amazon’s infrastructure, merchants can find millions of shoppers, within their country and abroad.
Seller Support: Amazon offers solid support when it comes to inventory, pricing, and shipping management.
Prime Membership: Amazon Prime can be used by eligible sellers, enhancing their visibility.
Cons:
Commission Fees: Amazon Handmade takes a commission on every sale you make, which can eat into your profit margins.
If this explains you then selling on Amazon FBA is perfectly right for you!
Competition: There are a massive amount of competition due to the size of Amazon and it can be hard to stand out.
Best For:
Sellers who want access to a diverse customer base, but would rather not integrate into Amazon’s global fulfillment network.
Craftsvilla
Craftsvilla is India’s grotiest online marketplace to shop for your ethnic products, from handmade crafts, jewelry to clothes and home decor. Which is specifically designed for traditional Indian handmade goods sellers.
Key Features:
Target Audience: Craftsvilla targets only Indian buyers, so it is an excellent choice if you are selling products with traditional or ethnic appeal.
User-Friendly: The store process is simple, and the interface is smooth.
• Vendor Support: Craftsvilla provides good vendor support which helps artisans sell their handmade products easily.
Pros:
Cultural: Great for artisans who specialize in ethnic or traditional Indian crafts.
Cost-effective: It is lesser in commision costs and startup investments compare to the global ones in the same domain.
Know Indian preferences: Being an Indian company Craftsvilla understands the local Indian preferences very easily.
Cons:
Limited Global Presence: Though craftsvilla is an Indian Marketplace leader, it lacks the global reach of platforms such as Etsy or Amazon.
Niche Market: If your products are not ethnic or traditional, Craftsvilla might not be for you.
Best For:
They are artisans that work ethnic, traditional and regional handicrafts.
Flipkart
Like Amazon, Flipkart is one of India’s biggest e-commerce platforms, with millions of customers nationwide. ‘Flipkart Samarth’ — it is an initiative to help artisans, weavers and small businesses to list their handmade products.
Key Features:
India-Centric: Flipkart primarily serves the Indian market, offering a vast domestic customer base.
Easy to Setup – Sellers with little to no technical expertise can quickly create a profile and begin selling quickly.
Integrated Shipping: Seamless Logistics Process Flipkart provides integrated shipping solutions.
Pros:
Huge Local Customer Base: Flipkart is one of the most visited e-commerce marketplaces in India, reaching millions of buyers.
Flexible Fulfillment: Flipkart has services such as Flipkart Fulfillment to take your order management woes.
Targeted Marketing – Sellers can get tools by Flipkart that help them in marketing and visibility of products.
Cons:
Commission Fees: Every sale comes with a commission charge, reducing profits.
Competitive Marketplace: Similar to Amazon, due to the numerous sellers in Flipkart, it becomes difficult to fetch the attention unless you have a digital marketing strategy.
Best For:
Handmade products sellers who wants to sell homemade products in Indian audience.
IndiaMART
IndiaMART is a leading online B2B marketplace in India that links suppliers to buyers. Although generally used for bulk sale, a trend can be seen of artisans and small scale businesses using IndiaMART to sell handmade products.
Key Features:
B2B Orientation: IndiaMART enables you to sell in both bulk and individual buyers.
Lead Generation: You can also generate leads and build a connection with wholesaler buyers.
Vendor Assistance: IndiaMART provides different devices to assist merchants in dealing with their stock and orders.
Pros:
B2B Opportunities: Fantastic for artisans wanting to sell in bulk to retailers or wholesalers.
Huge Buyer Network: You get access to millions of buyers through IndiaMART.
Cons:
More right for B2B: IndiaMART isn’t really focused on consumer sales, so it’s not the best option for small-scale stores.
Fees: There are fees for premium accounts that come with more features.
Best For:
Washed artisanal coffee Looking for trade brokers?
Shilpkaar
Shilpkaar: Niche marketplace for handmade and sustainable products in India It also encourages the sale of eco-friendly goods, organic products, and traditional Indian crafts, making it a good fit for artisans who work with natural materials. # Popularity Shopify: It has a user base of more than 1,700,000 businesses from all over the world.
Key Features:
Sustainable Focus: If your products are eco-friendly, sustainable or organic, this is also a good site to reach similar buyers.
Personalized Storefront: Sellers have the ability to create personalized storefronts for their store based on their brand image.
Pros:
Niche Market: Eco-friendly products allow artisans to offer an artisanal product on the market
audience that loves sustainability.”
Reduced Fees: Shilpkaar takes lower fees than other global platforms.
Support for Artisans: Great vendor support.
Cons:
Smaller audience: Great as a niche platform, but it doesn’t get as big of an audience as global marketplaces such as Amazon or Etsy.
Few Product Categories: If the products you sell do not fit the eco-friendly or sustainable model, this may not be the right platform for you.
Best For:
Artisans making ecological, sustainable, or organic goods.
Zibra
One of the popular Online Marketplace in India for handmade and artisan products is Zibra. It enables creators to showcase their offerings in a highly curated space that values craftsmanship.
Key Features:
Emphasizing Artisanal Making: Zibra emphasizes artisanal craftsmanship, making it a perfect fit for sellers dedicated to unique and high-quality handmade goods.
Vendor-Friendly: Easy to use, solid customer support, and analytics to watch your sales.
Pros:
Handmade Only: Equally important, Zibra only showcases handmade and artisanal goods, so your products are presented in the ideal environment.
Less Competition: As a new platform, there is much less competition as compared to Amazon and Etsy.
Cons:
Narrow Body of Users: Zibra is still in early stages, meaning it does not yet have the vast range of users that more established options do.
Limited Marketing Tools: More useful Marketing tools are not there in Zibra as it is in relation to other platforms.
Best For:
Artisans wishing to sell quality, unique handmade products and prefer a curated marketplace.
Conclusion
There are plenty of opportunity for artisans and small businesses selling their handmade products online, The above-mentioned marketplaces—Etsy, Amazon Handmade, Craftsvilla, Flipkart, IndiaMART, Shilpkaar, and Zibra are some of the topmost platforms that will help you reach your customers in 2025. You might prefer the mass-market appeal of Etsy or the more niche, artisanal offerings at Shilpkaar — each marketplace has its places where it shines.
Where to sell Will depend on your target audience, product type and the platform’s fees. With data available up till October 2023, you can finally grow your handmade business locally or globally by selecting the right marketplace and optimizing product listings accordingly.