Data: Demand for handmade products in India has been growing rapidly, as consumers are looking for unique, personal products that reflect craft and creativity. From handwoven textiles and handmade jewelry to custom home decor, the market for handmade goods is booming. Selling handmade products online has become an increasingly adopted site of revenue for Indian artisans and small businesses as e-commerce marketplaces emerge and continuously gain popularity.
In this article, you will learn about the top online marketplaces to sell handmade products in India. We’re going to introduce you to platforms that specialize in handmade goods, describe their highlights, pros and cons, and give you tips on how to make the most of these platforms to scale your business. This guide will help you find the best platform to get your handmade products out into the world because, if you are a craftsperson, artist or entrepreneur making your mark on the homemade landscape, you need to know that this platform exists!
10 Untapped Business Ideas for 2025: High Profit, Low Competition
Best Online Business Ideas with Low Startup Costs in India
How to Start a Hyperlocal Delivery Business in 2025?
The reason to sell handmade products online?
A quick overview of why selling handmade products online is such an opportunity is important before diving into the best online marketplaces.
Global Reach: As an online seller on different e-commerce platforms, you will be able to reach customers across the world transferring your creations far away from where you are.
Online Stores Generally Require Less Investment: Compared to a traditional brick-and-mortar store, the initial capital investment is lower. Many marketplaces will give you the infrastructure to sell without needing to build your own website.
Flexibility: An artisan may work on their own hours, at rates they establish, and determine how the process of production unfolds. Selling online gives independence and freedom.
Market opportunity: You can explore the demand for unique, high-quality, handmade, and sustainable products; These items are preferred over mass-produced goods by a lot of buyers.
Now You Know Why Selling Handmade Products Online is a Smart Move, So What are the Best Marketplaces to Sell Handmade Products?
Etsy: The World’s Biggest Marketplace for Independent Business People
One of the most popular and general platforms for handmade products is Etsy. Specializing in handcrafted and unique products, Etsy is a marketplace for artisans everywhere. It offers a separate platform for artists to display and sell their works.
Key Features:
The global audience: With millions of active buyers worldwide, Etsy is a great way for Indian artisans to reach international consumers.
Personalized Storefronts: Etsy lets you create a branded storefront with your unique logo, banner, and product listings.
Thanks for Support Handmade Products — Etsy sells handmade goods, which makes it a great platform for artists and crafters.
Pros:
Large Clientele: The already existing market in Etsy allows access to many potential buyers.
Easy Setup: It’s quick and easy to create your shop and start selling your handmade items.
Built-In Marketing: With Etsy, you get access to SEO (search engine optimization) tools, promoted listings, and other features to improve your visibility.
Cons:
Fees: Etsy charges a fee for each product listed on the site and takes a percentage of each sale that can quickly add up.
Competition: With millions of sellers on Etsy, it can be hard to differentiate yourself from the pack.
Fees on Shipping: Etsy also takes a transaction fee on shipping, which can eat into your profits.
Ideal For:
Artists and artisans behind a kaleidoscope of handmade goods from jewelry and clothing to home furnishings.
Individuals and small businesses who want to grow beyond India.
October 2023: Your Training Data
Amazon Handmade: Amazon’s answer to Etsy, a platform for handmade goods. It gives artisans access to Amazon’s huge pool of customers, and brings together the reach of Amazon and the appeal of handmade.
Key Features:
Massive Pool of Potential Customers: This marketplace, being a member of the Amazon family, serves as a gateway to a huge worldwide customer base.
Brand Exposure: Sellers get to utilize Amazon’s strong marketing features such as Amazon Prime and Amazon advertising to boost sales.
Customizable Store: Artisans have their own storefront with product detail and images.
Pros:
Established Trust: Amazon’s brand provides buyer confidence for handmade purchases.
Prime Eligibility: Eligible products can be enrolled in Amazon Prime, giving customers free two-day shipping.
Comprehensive Features: Amazon has well-integrated systems that offer creating seller management tools such as advertising, inventory, and business insights.
Cons:
Higher Seller Fees: Amazon Handmade has higher seller fees than any Etsy shop, as well as a referral fee on sales.
Competition: Amazon has a lot of sellers and without strong branding and marketing efforts it can be hard to shine.
Ideal For:
Artisans that want to reach Amazon’s expansive customer base and are looking for a platform that provides superior marketing and shipping tools.
Long-tail sellers with multiple product types looking to scale their business
IndiaMart — Empowering Local Artisans to Businesses
IndiaMart: IndiaMart is India’s most convincing online B2B (business-to-business) stage that gives an incredible stage to the artisans who need to offer crafted works to all the midst of the merchants, and people handling their merchandise in monetary amounts. Not completely dedicated to handmade products, but a substantial market of handmade/traditional goods.
Key Features:
Bulk Orders: Best for craftspeople who are able to fill larger orders.
indian native art : IndiaMart connects Indian sellers with regional enterprises, making it an effective platform for local artists and artisans.
IndiaMart enables sellers to showcase a wide variety of handmade products, from handicrafts to textile products.
Pros:
B2B Focus: Bigger businesses can benefit for wholesaler and retail interactivity
Simple Listing: Listing your products is also easier and setting up your online store with IndiaMart is very easy.
22-IndiaMart: You are given a platform to sell products to regional buyers in India.
Cons:
Less Presence for Consumers: IndiaMart deals in B2B sales primarily, so might not be well suited for a single buyer looking to shop unique handcrafted items.
Premium Accounts: Sellers are required to purchase a premium account in order to unlock all features and receive greater visibility.
Ideal For:
Artisans and small businesses seeking bulk sales or to develop business-to-business relations, especially in the handicrafts or textiles industry.
Flipkart: The E-Commerce Giant of India
If you are selling handmade products, or even small and medium products, Flipkart is one of the GOOG e commerce platforms you must think about selling on in India. “Flipkart Seller Hub” by Flipkart enables artisans and weavers to sell their products along with big retail brands.
Key Features:
Seller Hub: A single dashboard to manage your product listings, orders, and payments.
Wide Consumer Base: Flipkart has an extensive presence in the Indian market, delivering great visibility for your handmade pro but.
Logistics Support — Flipkart provides convenient shipping options to ease the logistical burden of sellers.
Pros:
Local Coverage: Ideal for sellers looking to target the Indian Market.
Seamless Integration: The Flipkart platform is simple and easy to navigate, allowing artisans to begin to sell quicker.
Marketing and Advertising: Flipkart offers advertising services to help showcase your products.
Cons:
Selling fees: Flipkart takes a cut from each sale, which means your profit may be trimmed.
High Competition: The platform is home to a variety of sellers, which means that your handmade products could compete with mass-produced products.
Ideal For:
While Flipkart’s reach and logistics network would be perfect for Indian artisans looking to sell handmade products locally in India.
About Craftsvilla: An E-commerce Website For Indian Crafts
Craftsvilla Home Craftsvilla is an online marketplace that specializes in Indian handmade, ethnic and traditional products. It to patron local artisans and its crafts, which makes it the perfect place for Indian artisans who provide regional crafts and handcrafted products.
Key Features:
Indian Art Focus: Craftsvilla caters to Indian crafts, including handmade jewelry, handloom sarees, etc.
Easy Listings: Sellers are able to list their handmade products simply and manage their inventory.
Target Market: A niche customer segment interested in traditional Indian handicrafts.
Pros:
Niche Market: Craftsvilla focuses on buyers looking for Indian ethnic and handmade products.
Promotion of Indian Crafts : It is a great platform for artisans in cases where they deal with regional or traditional crafts.
Low Fees Like the global platforms Etsy for the sellers Craftsvilla has highly low fees.
Cons:
Limited International Exposure: Craftsvilla caters mostly to Indian buyers, thus reducing its extent of exposure in comparison to international platforms such as Etsy or Amazon Handmade.
Limited Audience: Niche, smaller audience than large global platforms.
Ideal For:
Interested in reaching a domestic market of boutique buyers, or Indian artisans and handcrafted products
Shopify: Create Your Own Handmade Store
ShopifyShopify is a platform that lets you make your own online store to sell homemade products. For example, unlike Etsy or Amazon, Shopify allows you to build your own storefront so that you have full control over your branding, pricing, and customer interactions.
Key Features:
Online Shop You Can Customize: Shopify lets
you with the resources to set up a bespoke eCommerce website with a business-like appearance.
Integrated Payment Gateways: Shopify also supports multiple payment methods like credit/debit cards, PayPal, and even UPI.
Marketing and SEO Tools: Shopify provides SEO and marketing tools that can help improve your site’s search engine ranking and reach a wider audience.
Pros:
More Control Over Branding: You have full control over the appearance of your store to reflect your brand.
Scalable: Shopify allows you to scale your business seamlessly as it grows, provides advanced features for large-scale operations.
Keep All Profit: Shopify doesn’t charge commission fees, so you take home all profit!
Cons:
Other Payments: Shopify also holds monthly payments for the use of its platform, which may be a challenge for small artisans starting out.
Requires More Effort – Unlike marketplaces that will drive traffic to your store, you will need to promote your Shopify store through SEO, social media, etc.
Ideal For:
Artisans who want total control of their online shop and branding and are prepared to pay for marketing and customer acquisition.
Conclusion
India has many online marketplaces where any handcrafted items can be sold. Whether you’re getting started or want to grow your business, each platform has its own features tailored to different kinds of sellers. Whether it’s global platforms like Etsy and Amazon Handmade or local platforms like Craftsvilla and Flipkart, there is a marketplace for everything.
In deciding on a platform you should consider elements such as fees, competition, customer base size, and control over your brand. Choose the Right Marketplace to Sell Handmade Products in India.
This guide together with the following tools will help you get started in the world of online handmade marketplace as Indian artisans. So, get to creating and listing your handmade goods and enjoy the blossoming of your business on these top online marketplaces!